Short Codes And Long Codes In India
Today's cutting-edge Mobile and Cellular Technology has changed the way we live and work. If you want to market or promote something to mobile users, manage mobile communications to members of a group or organization, or get cell phone users to access your mobile application or service — then, a short code will help you for sure.Short codes, are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS messages from mobile phones. Short codes are usually 5 digits (e.g. 56767) long, but can be customized to 7 (e.g. 5676771) depending on the clients requirement. They are designed to be shorter to read out and easier to remember than normal telephone numbers. Short codes are widely used for value-added services such as television voting, ordering ringtones, charity donations and mobile services. Messages sent to short code numbers are generally billed at a higher rate than a standard SMS.
Advantages of Short Code Service
- Easy reach and remembrance
- Hassle-free Always-Up SMS Service
- Wider and known Brand Equity
What are the Uses & Benefits?
Types of Short Code
There are two kinds of short codes, shared and dedicated. Dedicated short codes are dedicated for one customerShared (56767) Dedicated (56767xx) Shared Short Code is used by many Brands Dedicated Short code becomes unique Identity of Brand The customer has to type Brand Name & then the service(Ex: ICICIBANK IBAL to 6767)More user friendly as Customers need to only type the service without Brand name(Ex: IBAL to 676766 for balance enquiry of ICICI Bank)Cost increases with every keyword Unlimited keywords can be configured Keyword availability may be restricted in case some other Brand is already used same keyword. Keyword availability is not restricted Message should always begin with Keyword; incase of mistake in typing the message will not be captured. Any message can be captured even if not prefixed with Keyword(Ex: I need to know where can i drop cheque in city name XXXX)
Features for Dedicated & Shared Short codes
- Auto Welcome Message (FREE)
- Web Based Control Panel Customized
- Welcome Message Unlimited Sub Keywords
- Real Time Web Based Reporting
- Email Forwarding
- SMS Forwarding (1 SMS credit will be charged)
Other Features of Short Code Service
Typical Application Industries: Content Providers, Educational Institutions, Businesses/ Industries/ Consumer Goods Companies, Co-operative Banks, Credit Societies, Government Organizations etcContent Providers - SMS, Jokes, Quotes, Stock Market Tips, Commodity Tips, Tea Market Reports, Jewelers, Portal Websites Educational Institutions - Exam Results Announcement, Quiz Contests, Entry Forms Businesses/ Industries/ Consumer Goods Companies - Lead Generation, Dealership Enquiries, Product Support, Product Promotion, Online Distribution Channel Ordering, Account Statements (Balance, last 5 transactions), Product Information etc.